INDIVIDUAL ASSIGNMENT - WEBSITE STUDY

QUESTION :

• - Choose and study one website. 

1. Effectiveness IT metrics

• Usability
• Satisfaction
• Conversion rate

2. Efficiency IT metrics.

• Throughput 
• Transaction speed
• System availability
• Information accuracy
• Web traffic 
• Response time

- First of all, based on the question given, I have choose ZALORA as my website study. This is because i know that ZALORA is one of the popular website among the online shopper.

This is one of the ZALORA Logo for its website.
www.zalora.com - zalora websites.

ZALORA company background
Here i will tell you a little bit about ZALORA. ZALORA is actually a company that focused e-commerce site in Southeast Asia. It also start operating in early 2012. They also offering an extensive collection of over 500 top international and local brands and designer. They also offer a thirty - day free returns policy, speedy deliveries within 1-3 within working days, free delivery over a certain spend and multiple payment methods including cash-on-delivery.

Efficiency of IT Metric :
- It is used to measures the performance of the IT system itself including throughput, speed and availability. 
In this website i will study the efficiency of IT metrics base on 5 characteristic which are throughput, transaction speed, system availability, information accuracy, web traffic and response time.

1. Throughput 
- Throughput is the amount of information that can travel through a system at any point.

so, if the customer are visiting the website there are a lot of information that they can get in one time. the picture above shows the type of information that the customer can get when they use the website. this information can help the customer to know what is the term and condition that they have to follow if they are shopping with ZALORA website. For example,  the customer is purchasing one item from the website, if anything bad happened on the item they know how long they will have time in order for them to return back the item and get refund or change it with another item that have the same price as the previous item.

2. Transaction speed

- It is the amount of time a systems takes to perform.

Based on my study, the system just takes a second to perform every time i am clicking the website button. This show, how fast and efficient this website in order to ease and comfort their customer when they are trying to look around in the website .

They also offer fast shipping to the customers. meaning that every clicking on purchasing they can get it in 1 to 3 days within the working hours. the customer also called it "flash shipping".

Another example, if the customer want to visit another types of item such as from bags to shoes he or she just have to click on it and in the blink of an eye everything will come out. so the customer do not have to wait for a minutes or for an hour just to window shopping.

3. System Availability.

- It is defined as the numbers of hours a systems available for the users. Meaning that, how long the customers can visit the system.

For ZALORA, the system  availability for the customer to visit the site is 24 hours per week, but for the Customer Service they only on from 9.00 A.M until 6.30 P.M accordingly operates with the working hours. So the customer can take their time to choose their best design and brand as much as they want in order to get the satisfaction on the purchasing item.

4. Information Accuracy

 - The extent to which the system generates the correct results when executing the same transaction numerous time.

For ZALORA all the information that they provided to their customer is all accurate and can be trusted. this is because they want to create their competitive advantages that can influence the customers to remain with their website shopping company. It is also to create trust among customer.

5. Web traffic

- includes a host of benchmarks such as the number of page views. the number of unique visitors, and the average time spent viewing a web page.

this is the statistical analysis of ZALORA's page viewer from Alexa.

6. Response time

- The time it takes to respond to user interactions such as a mouse click.

In my observation ZALORA website has the efficient response rate. This is because it just need a click for me to open up the website and only a click i can explore the website.

Effectiveness of IT Metrics

- Effectiveness of IT Metrics is measures the impact IT has on business processes and activities including usability, customer satisfaction, conversion rates and financial.

1. Usability

-  The ease with which people perform transactions and/or find information. 

- A popular usability in the internet is the degrees of freedom, which measures the number of clicks required to find desired information. Meaning that, it is easy for people to perform transaction and getting information.

In ZALORA the customer can makes the transaction easily because they have provided the way on how to make a transaction, the term and condition that the customer must know in order to make a purchase on an item. besides, customer also can get the information about the items style, design, price and so on easily because everything is just at the fingertips. furthermore, ZALORA always updating new information in their website so that the customer can get a value information from the website.

2. Customer satisfaction

 - Measured by such benchmarks as satisfaction surveys, percentage of existing customer retained, and increases in revenue dollars per customer.

3. Conversion rates 

- The number of customers an organization 'touches' for the first time and persuades to purchase its products or services.

- This is a popular metrics for evaluating the effectiveness of banner, pop-up, and pop-under ads on the internet.

- Meaning that, once people open the websites there will be a lot of advertisement. So it is used to measure how many people who visited the website will click, read and buy the ads ( items sells in it )

In conclusion ZALORA is the most effectives and efficient website for the customer who likes to do online shopping.