CASE STUDY 1 : APPLE - MERGING TECHNOLOGY, BUSINESS AND ENTERTAINMENT

                                       

 

QUESTION 1

 

Explain how Apple achieved business success through the use of information, information technology and people.

As we know, information define as data converted into a meaningful and useful content. Based on this, Apple's founder actually had created products that are interesting and follow the trend nowadays. With the used of information, Apple analysis and make decision on making their product in order to increase in profits as well as satisfy their customer's need.In addition, Apple produced beneficial products toward its customer regardless their expensive price. For example, I-Pod is an mp3 device that have evaluate from time to time. I-Phone for instant, also have been upgraded and now had been released the I-Phone 7 in the market and it announcement actually had made the I-Phone's lover excited. I-Phone is a great invention that actually helps Apple beside I-Pad to compete with other companies such as Samsung and Lenovo. 

The role of information technology on how it help Apple to achieve business is by managing their information effectively. Based on the case study, we know that Apple had various products line that had it own specialty. For instant, I-Phone, I-Pad, and I-Pod. Under this product lines, it has it own functions based on their product's version; either oldest or latest. Apple's latest offering is iCloud which help to secure their products and also secure customer's privacy. This shows that Apple had upgraded their services and technology and can create a better future forward.

As for people, Apple's teamwork are among the trusted people and important in every department in order to create a promising organization. Apple had achieve a huge amount of profit which one of the reason is people inside the organizational itself. As we know, right people are being trusted to use technology in order to analyse data and I believe that this is what the organization who wanted to success in this case, Apple are practicing in each department.

 

QUESTION 2

Describe the types of information employees at an Apple store require and compare it to the types of information the executives at Apple’s corporate headquarters require. Are there any links between these two types of information?

Types of information employees at an Apple store required is daily, routine or day-to-day information which is also known as Transactional Information. The data that they required is more details, accurate and complex in order to help them in making analysis in every and across department. As for executives Apple's corporate headquarters, they required an information that are abstract in order to make a good decision making. This information is also known as Analytical Information. There is a links between the two types of information as it shared the same database for both employees and executives to refer and making conclusion towards the information that they received.